5 elements of a good crisis communication plan; by Nabitali Victoria Bbosa

The success of any business, utility or organization rests firmly on its reputation. That’s why businesses, nonprofit organizations, governments, universities and individuals hire public relations professionals to portray them as beneficial, trustworthy and concerned members of the community. But, all that careful image crafting can be destroyed by one poorly handled crisis. A “crisis,” in […]

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5 benefits of Public Relations by Nantege Sandra

Every time a business  is able to generate positive publicity, victory is scored. Public Relations  services have the ability to create a buzz about your firm and the power appeal to reach a large audience base. First you have to understand what public relations is.  A basic definition of what public relations does for companies, […]

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