PR and social media go hand in hand
You’re supplying information but editors are well aware of the benefit of news coverage. Thank them for their time and for considering your input. Image by Ssaka Robert
As part of the crisis communications plan, someone needs to maintain up-to-date fact sheets about the organization and its programs.
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The first step in creating a PR strategy is to determine your goals and objectives for what you want to achieve. Make sure your goals are specific, measurable, achievable, realistic and timely (or SMART).
A nice pleasant face with a smile and a positive attitude is just the right way to greet a customer who walks in or call you.
You should evaluate a PR plan on a regular basis say; quarterly to ensure it’s on track. During these evaluations, you may decide that one of the objectives is no longer a priority or that the firm already exceeded an objective.
Audiences are more likely to trust messages coming from an objective source rather than paid-for advertising messages
A PR story is anything about your business, product or service that you want the public to know, and is crucial in guaranteeing your business’s time in the limelight