Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
The world of social networks is rising at an amazing pace. According to a recent study by www.statista.com the number of social media users will rise up to 3.02 billion monthly active social media users by 2021, around a third of Earth’s entire population.
So, what do these figures tell you? To put yourself on the radar of your customers, deliver a personalized approach, and improve your conversion rate, you need to create a solid digital Public Relations campaign.
However, boosting your brand awareness via social networks is not just about creating accounts on all platforms available, inviting random people to like your page, and sharing a few posts every once in a while. It’s about reaching out to the right people, through the right channels.
Social media gives your business the perfect opportunity to show your brand off to the right people. It allows you to connect to your customers using outlets like Facebook, Twitter, Instagram, LinkedIn, YouTube, and many more.
Here are 5 ways you can boost your brand using social media;
Post engaging content
Improving the performance of your content on social networks requires more than writing good articles. You need to focus on an interactive and engaging visual content, as well. Use infographics, photos, videos, memes, gifs, and quote graphs to hook your followers’ attention and keep them interested in the content you post.
If you are active on Instagram, and Facebook, you should also take advantage of content that will boost your customers’ excitement and trigger FOMO (the fear of missing out), motivating them to take action faster.
Interact with your customers
One of the greatest things about a social network is that you can create conversations and learn about your customers. Get to know them on a personal level, ask them questions and have them take surveys on how their experience with your business has been. Ask for reviews and testimonials to help add credibility to your brand.
If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing. Creating that kind of bond is important for all aspects of your business, Word-of-mouth will spread across new members of your audience and they will in turn come and see what your business has to offer.
There are two reasons why your customers are following you. First, they want what you have to offer. Second, they want to see how you respond to a problem with customer service. It’s no surprise your customers will use social media to complain about poor experiences and other customers will see it. It’s your job to respond right away and put out that fire so you retain those customers.
Giveaways are a great opportunity to gain new followers and increase brand awareness by offering an incentive for a ‘like’ or ‘share’. You can giveaway certain products your company offers or something that would attract your customer base. Use these giveaways to boost your brand awareness, as well as to gain followers and potential customers. Make sure to read up on what the rules are for contests and giveaways on each social platform.
Some social networks like Facebook have decreased their reach to almost zero. That’s where paid advertisements come in handy for Boosted, Sponsored, and Suggested Posts. You are going to want to create advertisements that are attractive and easy to read. Make sure to use their targeting features to assure that you are reaching your target customer.
LinkedIn provides advertising to get your name at the top of the search results for your keywords. Twitter offers Promoted Tweets to get your tweets at the top of the page for your search term.
Picture social media as a highway filled with billboards and it’s your job to put your logo on each one. Increase your brand awareness by creating beautiful content and interact with your customers, give them free product samples, and advertise to attract even more.