5 best ways to write a crisis communication plan; by Nabitali Victoria Bbosa

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When writing the crisis communication plan, it’s important to know who the plan is designed for. Outline a list of all stakeholders you’d want to keep informed about the crisis.


5 tips on how to get journalists’ attention: by Atwine Jasmine

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You’re supplying information but editors are well aware of the benefit of news coverage. Thank them for their time and for considering your input. Image by Ssaka Robert

Content that’s unique, different and interesting, Content that’s extremely helpful and/or insightful, Content that appeals to a wide audience and is highly shareable,

A PR strategy will help you organise your PR activities and make strategic decisions about the best ways to communicate

5 Steps to follow when creating a winning PR strategy; by Nabitali Victoria Bbosa

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The first step in creating a PR strategy is to determine your goals and objectives for what you want to achieve. Make sure your goals are specific, measurable, achievable, realistic and timely (or SMART).