Uber feature causes panic among drivers

Uber feature worries drivers

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Uber introduces a new discreet feature Uber feature to be used if riders feel unsafe. The new introduced discreet feature went live in the US… Read More »Uber feature worries drivers

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Crisis communication plan requires one to make a list of all stakeholders you would want to keep informed about the crisis.

Crisis communication plan; by Nabitali Victoria Bbosa

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When writing the crisis communication plan, it’s important to know who the plan is designed for. Outline a list of all stakeholders you’d want to keep informed about the crisis.

Journalists attention can be achieved if you provide them with several types of content.

Journalists’ attention: by Atwine Jasmine

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You’re supplying information but editors are well aware of the benefit of news coverage. Thank them for their time and for considering your input. Image by Ssaka Robert

Content that’s unique, different and interesting, Content that’s extremely helpful and/or insightful, Content that appeals to a wide audience and is highly shareable,

A crisis communication plan is a type of insurance policy for the long-term health of an organization.

Crisis communication plan; by Nabitali Victoria Bbosa

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As part of the crisis communications plan, someone needs to maintain up-to-date fact sheets about the organization and its programs.
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A PR strategy will help you organise your PR activities and make strategic decisions about the best ways to communicate

5 Steps to follow when creating a winning PR strategy; by Nabitali Victoria Bbosa

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The first step in creating a PR strategy is to determine your goals and objectives for what you want to achieve. Make sure your goals are specific, measurable, achievable, realistic and timely (or SMART).